TERMS & CONDITIONS
OVERVIEW
This website is operated by American Bonfire Co. Throughout the site, the terms “we,” “us,” and “our” refer to American Bonfire Co.
By visiting our website, purchasing products, or interacting with any part of the site, you agree to be bound by these Terms & Conditions, including all policies referenced herein.
If you do not agree to these Terms & Conditions, please do not use this website or purchase products from American Bonfire Co.
We reserve the right to update, modify, or replace any part of these Terms & Conditions at any time without prior notice.
PRODUCT INFORMATION & AVAILABILITY
We strive to display product descriptions, imagery, colors, and specifications as accurately as possible. However, we cannot guarantee that your device’s display will accurately represent actual product colors or finishes.
All products are subject to availability.
We reserve the right to:
• Limit quantities purchased
• Discontinue products at any time
• Modify pricing without notice
• Refuse or cancel orders at our discretion
If an order is canceled after payment has been processed, a refund will be issued to the original payment method.
PRICING & PAYMENT
All prices displayed on this website are listed in U.S. Dollars unless otherwise stated.
Applicable taxes, duties, tariffs, shipping charges, and carrier fees may apply at checkout depending on the customer’s location.
Customers agree to provide current, complete, and accurate billing and payment information for all purchases.
American Bonfire Co. reserves the right to refuse, cancel, or limit any order suspected of fraud, unauthorized activity, resale abuse, or violation of these Terms.
SHIPPING & FULFILLMENT
Shipping timelines, carrier information, fulfillment processing, international duties, tariffs, and related policies are outlined in our Shipping & Fulfillment Policy.
RETURNS, EXCHANGES & WARRANTY
Return eligibility, warranty coverage, refunds, exchanges, and related terms are outlined in our Returns & Exchanges Policy.
INTELLECTUAL PROPERTY
All content on this website, including but not limited to logos, graphics, product names, product designs, images, videos, text, branding elements, website design, marketing materials, and other intellectual property are the exclusive property of American Bonfire Co. and may not be copied, reproduced, distributed, modified, or used without prior written permission.
Unauthorized use of any content may violate copyright, trademark, and other applicable laws.
USER CONDUCT
You agree not to use this website or its content for any unlawful purpose or to:
• Violate any applicable laws or regulations
• Interfere with website security or functionality
• Attempt unauthorized access to systems or accounts
• Upload malicious code, viruses, or harmful software
• Engage in fraudulent activity or abuse promotional offers
• Use automated systems, bots, or scraping tools without authorization
We reserve the right to restrict or terminate access to users who violate these Terms.
SMS, EMAIL & MARKETING COMMUNICATIONS
By subscribing to our email or SMS marketing communications, you consent to receive promotional messages, transactional notifications, and marketing content from American Bonfire Co.
Consent to receive marketing communications is not a condition of purchase.
Message and data rates may apply depending on your mobile carrier and plan.
Customers may unsubscribe from marketing emails using the unsubscribe link included in communications or opt out of SMS marketing by replying STOP.
For additional information regarding data collection and usage, please review our Privacy Policy.
THIRD-PARTY SERVICES
This website may utilize third-party platforms, tools, services, or integrations including but not limited to Shopify, payment processors, shipping carriers, analytics providers, social media platforms, and marketing applications.
American Bonfire Co. is not responsible for interruptions, errors, delays, or damages caused by third-party systems or services outside our control.
PRODUCT USE DISCLAIMER
American Bonfire Co. products are intended for general lifestyle and sun protection use unless otherwise explicitly stated.
Our eyewear is not designed or certified as safety-rated protective eyewear for industrial, construction, tactical, laboratory, or hazardous impact environments.
LIMITATION OF LIABILITY
To the maximum extent permitted by applicable law, American Bonfire Co. shall not be liable for any indirect, incidental, punitive, special, or consequential damages arising from the use of this website, products purchased, delayed shipments, website interruptions, or inability to use services or products.
Our total liability for any claim relating to products or services purchased through this website shall not exceed the amount paid by the customer for the applicable order.
DISCLAIMER OF WARRANTIES
Except where prohibited by law, this website and all products and services are provided “as is” and “as available” without warranties of any kind, either express or implied.
American Bonfire Co. disclaims all implied warranties, including but not limited to merchantability, fitness for a particular purpose, and non-infringement.
INDEMNIFICATION
You agree to indemnify, defend, and hold harmless American Bonfire Co., its owners, affiliates, employees, contractors, service providers, and partners from any claims, damages, liabilities, losses, or expenses arising from your violation of these Terms or misuse of products purchased from this website.
GOVERNING LAW
These Terms & Conditions and any separate agreements whereby we provide products or services shall be governed by and construed in accordance with the laws of the State of California, without regard to conflict of law principles.
Any disputes arising from the use of this website or purchase of products shall be subject to the exclusive jurisdiction of the courts located in California.
SEVERABILITY
If any provision of these Terms & Conditions is determined to be unlawful, void, or unenforceable, the remaining provisions shall remain enforceable to the fullest extent permitted by law.
CONTACT INFORMATION
Questions regarding these Terms & Conditions may be directed to:
Hello@americanbonfireco.com
American Bonfire Co.
952 School Street #161
Napa, CA 94559-2826
American Bonfire Co.
Western Eyewear | The Brand of the Free