PRIVACY POLICY

Last Updated: 6/21/2026

American Bonfire Co. (“American Bonfire,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit americanbonfireco.com the “Site”, purchase products, subscribe to email or SMS messages, participate in promotions, submit content, or otherwise interact with us.

By using the Site, you agree to this Privacy Policy. If you do not agree, do not use the Site.

1. Information We Collect

We may collect personal information directly from you, automatically when you use the Site, and from third parties.

Information you provide: name, billing address, shipping address, email address, phone number, account information, order history, payment-related information, customer-service messages, survey responses, reviews, photos, social media submissions, brand-rep or affiliate applications, and any other information you choose to provide.

Information collected automatically: IP address, browser type, device type, operating system, referring URLs, pages viewed, links clicked, session duration, cart activity, purchase activity, approximate location derived from IP address, cookies, pixels, tags, and similar tracking data.

Information from third parties: Shopify, payment processors, shipping carriers, fulfillment providers, fraud-prevention providers, analytics providers, advertising partners, email/SMS platforms, review platforms, affiliate platforms, and social media platforms when you interact with our content or ads.

2. Categories of Personal Information We May Collect

Depending on how you interact with us, we may collect the following categories of personal information:

• Identifiers, such as name, email, phone number, billing address, shipping address, IP address, and account identifiers;
• Customer records, such as payment-related information, purchase records, and contact information;
• Commercial information, such as products purchased, viewed, returned, exchanged, or added to cart;
• Internet or electronic network activity, such as browsing activity, device data, cookies, pixels, and interaction with our Site, emails, ads, or SMS messages;
• Approximate geolocation, such as location derived from IP address;
• Audio, visual, or similar information, such as photos, videos, reviews, testimonials, or social media content you submit or tag us in;
• Inferences, such as product preferences, shopping behavior, or marketing segments;
• Sensitive personal information, only if required for specific purposes such as payment processing, fraud prevention, legal compliance, or where you voluntarily provide it.

We do not knowingly collect sensitive personal information for the purpose of inferring characteristics about you.

3. How We Use Your Information

We use personal information to:

• Process, fulfill, ship, and deliver orders;
• Process payments, refunds, returns, exchanges, and warranty requests;
• Provide customer service;
• Send transactional messages related to your order or account;
• Send marketing emails and SMS messages when permitted;
• Operate, maintain, secure, and improve the Site;
• Personalize content, product recommendations, advertising, and shopping experiences;
• Measure advertising performance and marketing effectiveness;
• Prevent fraud, abuse, unauthorized transactions, affiliate abuse, coupon abuse, and other misuse;
• Manage promotions, giveaways, referral programs, affiliate programs, and brand partnerships;
• Respond to inquiries, complaints, reviews, and customer-service requests;
• Comply with legal obligations;
• Enforce our Terms & Conditions and other policies;
• Protect the rights, safety, property, and security of American Bonfire Co., our customers, and others.

4. How We Share Information

We may share personal information with service providers, contractors, business partners, and third parties that help us operate our business, including:

• Shopify and other e-commerce platform providers;
• Payment processors and fraud-prevention providers;
• Shipping carriers, fulfillment providers, and logistics partners;
• Email and SMS marketing platforms;
• Analytics providers;
• Advertising partners, including platforms such as Meta, Google, TikTok, Pinterest, and similar services;
• Review platforms, affiliate platforms, ambassador platforms, and customer-support tools;
• Professional advisors, including attorneys, accountants, insurers, and consultants;
• Government authorities, regulators, courts, or other parties when required by law or necessary to protect our rights;
• Successors or buyers in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of business assets.

We do not sell personal information for money. We may “share” personal information for cross-context behavioral advertising or targeted advertising as those terms are defined under California and other applicable privacy laws. To opt out, see Section 8.

5. Shopify and Payment Processing

Our store is hosted by Shopify Inc., which provides the e-commerce platform that allows us to sell products to you. Your information may be processed and stored through Shopify’s systems, databases, applications, and service providers.

Payment information is processed by Shopify, payment gateways, and payment processors. We do not store full credit card numbers on our own systems. Payment transactions are handled through providers that use industry-standard payment security practices.

For more information, you may review Shopify’s own privacy and legal terms.

6. Cookies, Pixels and Tracking Technologies

We use cookies, pixels, tags, SDKs, and similar technologies to operate the Site, remember cart activity, enable checkout, improve performance, analyze traffic, personalize content, measure advertising, and support marketing campaigns.

These technologies may collect information such as IP address, device identifiers, browser type, pages viewed, links clicked, purchases, cart activity, and interactions with our ads or emails.

You can manage cookies through your browser settings, cookie banner, privacy tools, or device settings. Some cookies are necessary for the Site to function and cannot be fully disabled without affecting the Site.

We honor legally recognized opt-out preference signals, such as Global Privacy Control, where required by applicable law.

7. Email and SMS Marketing

If you subscribe to email or SMS marketing, we may use your contact information to send promotional messages, product launches, cart reminders, special offers, event updates, and brand announcements.

Consent to marketing is not required to make a purchase.

You may unsubscribe from marketing emails by clicking the unsubscribe link in any marketing email.

You may opt out of SMS messages by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any SMS message from us, or by using any other reasonable method that clearly communicates your request to stop receiving text messages. We will process opt-out requests in accordance with applicable law. Current TCPA/FCC guidance requires businesses to process valid robocall or robotext opt-out requests within a reasonable time, not more than 10 business days. 

We do not sell, rent, loan, trade, lease, or otherwise transfer for profit phone numbers collected through our SMS program. We may share SMS-related information with platform providers, phone companies, carriers, and vendors that help us deliver messages and operate the SMS program.

8. Your Privacy Rights

Depending on where you live, you may have privacy rights regarding your personal information, including the right to:

• Know what personal information we collect, use, disclose, sell, or share;
• Access personal information we maintain about you;
• Request correction of inaccurate personal information;
• Request deletion of personal information;
• Opt out of the sale or sharing of personal information;
• Opt out of targeted advertising;
• Limit the use or disclosure of sensitive personal information, where applicable;
• Withdraw consent, where processing is based on consent;
• Not be discriminated against for exercising your privacy rights.

To exercise privacy rights, contact us at:

hello@americanbonfireco.com

You may also use the “Do Not Sell or Share My Personal Information” link in our website footer, where available.

We may need to verify your identity before fulfilling certain requests. Authorized agents may submit requests on your behalf if they provide proof of authorization and we can verify the request as required by law.

9. California Privacy Rights

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act, may provide additional rights regarding your personal information.

In the past 12 months, we may have collected, used, disclosed, or shared the categories of personal information described in Sections 1 and 2 of this Policy.

We do not sell personal information for money. However, some uses of cookies, pixels, analytics tools, and advertising technologies may be considered “sharing” or a “sale” under California law because they may be used for cross-context behavioral advertising.

You may opt out by using the “Do Not Sell or Share My Personal Information” link in our footer, adjusting cookie preferences where available, enabling Global Privacy Control, or contacting us at hello@americanbonfireco.com with the subject line “Do Not Sell or Share.”

California Civil Code Section 1798.83 may permit California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, contact us using the information in Section 17.

10. International Privacy Rights

If you are located outside the United States, including in the European Union, European Economic Area, United Kingdom, or Canada, you may have additional rights under applicable privacy laws.

These may include rights to access, correct, delete, restrict, object to processing, request portability, withdraw consent, or lodge a complaint with a supervisory authority.

Our legal bases for processing personal information may include contract performance, consent, legitimate interests, legal obligations, fraud prevention, and business operations.

By using the Site from outside the United States, you understand that your information may be transferred to, stored in, and processed in the United States and other countries that may have different data-protection laws than your jurisdiction.

11. Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13, we will delete it. Parents or guardians may contact us at hello@americanbonfireco.com.

12. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this Policy, including to fulfill orders, provide customer service, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, maintain business records, and comply with tax, accounting, and reporting requirements.

Order, transaction, tax, and accounting records are typically retained for up to seven years, unless a longer period is required or permitted by law.

13. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, disclosure, alteration, or destruction.

The Site uses SSL encryption, and payment processing is handled by PCI-DSS compliant payment processors and platforms. However, no method of transmission over the internet or electronic storage is 100% secure.

14. Third-Party Links and Services

The Site may contain links to third-party websites, apps, platforms, or services. We are not responsible for the privacy practices, content, security, or policies of third parties.

When you leave our Site or interact with a third-party platform, their privacy policy and terms apply.

15. User Content and Social Media

If you submit reviews, photos, videos, testimonials, comments, feedback, brand-rep applications, affiliate applications, or social media content, we may collect and use that content as described in this Policy and our Terms & Conditions.

If you tag, mention, message, or interact with us on social media, the platform may also collect and process your information under its own privacy policy.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes take effect when posted on this page.

The “Last Updated” date reflects the most recent revision. If we make material changes, we may notify you through the Site, by email, or as otherwise required by law.

17. Contact Us

Questions, privacy requests, complaints, or concerns may be sent to:

American Bonfire Co.
Attn: Privacy Compliance Officer
952 School Road #161
Napa, CA 94559-2826
hello@americanbonfireco.com